WORK HISTORY

Brit + Co

Director of Marketing
2018- 2019

  • Leads a six-person team that grew our digital audience by 74% YoY (942K+) across marketing channels including social, email, push notification, classes;

  • Implements a data-informed digital strategy across channel network to achieve growth & traffic KPIs;

  • Determines spending strategy for annual marketing budget (2019:$300K) to increase unique user referrals,

    solidify retention, and built email subscriber database;

  • Supervises daily production & distribution for over 50 pieces of digital and social content;

  • Leads ideation& development of best-in-class marketing collateral for marquee content programs;

  • Co-produces award-winning digital content, in partnership with our in-house Creative Team (Editorial,

    Design, Video), & owns distribution strategy of creative assets across channel network;

  • Developed first-ever performance marketing dashboard and uses yielded insights, in conjunction with FB

    Insights, Google Analytics, etc. to inform business & strategy decisions;

  • Liaison to platform & agency partners to capitalize on first-to-market opportunities and beta programs;

  • Co-creates, implements, and optimizes paid social campaigns for F500 clients, accounting for over $1M in

    annual revenue, in partnership with Branded & Sales Teams;

  • Serves as Marketing Lead within agile E-Commerce team to scale & augment Online Classes segment;

  • Leads hiring & On-boarding for Marketing Team.

Create & Cultivate

Manager, Social & Digital Media
2017

  • Produced and optimized daily content for all social media channels (IG, FB, TW, Snapchat) reaching 180K followers;

  • Planned all social editorial content through CMS systems;

  • Produced LIVE content during large-scale activations on all platforms, including video and photo capture;

  • Designed all email/newsletter communications through MailChimp (list of over 65K emails and contacts);

  • Directed all email marketing initiatives, including weekly correspondence to core audience, and singular event attendees;

  • Supervised all consumer-facing digital branding materials to ensure messaging & visuals adhere to brand standards;

  • Partnered with Third-Party sponsors (Laura Mercier, Kendra Scott, Marriott Hotels) to author and publish on-brand editorial content for cross-functional digital platforms.

PMK*BNC

Senior Digital Strategist
2016-2017

  • Developed & implemented digital marketing campaigns for F500 companies (American Express, Audi, PepsiCo); secured top-tier talent (1M+ followers) for campaigns with average social reach of +45M;

  • Led internal and client-facing strategy meetings to accomplish business goals on budget and on time;

  • Built comprehensive campaign budgets ranging from $100K to $2M; determined spending strategy,

    supervised execution, tracked progress, and reported weekly findings to client partners;

  • Led compensation negotiations and contract signing for digital talent, acting on behalf of clients;

  • Managed a team of Strategists and oversaw all personnel development within fast-growing department.

The Ellen DeGeneres Show

Producer, Social & New Media
2014-2016

2015, 2016 Daytime Emmy Winner: Outstanding New Approaches–Enhancement to a Daytime Program;
2016 People’s Choice Winner: Social, Celebrity/Fan;
2017 Webby Award Winner: Social, Celebrity/Fan;

  • Built a social community of over 125M (+48% YoY, 42M+);

  • Produced engaging, award-winning, content across various verticals and format-types;

  • Analyzed performance metrics across platforms to evaluate effectiveness & adjust strategy as needed;

  • Created, owned and managed Social Media Content Calendar;

  • Responsible for growing the show’s social reach through always-on content strategy & further our

    relevance in entertainment landscape;

  • Monitored topical news, surveying prime opportunities for the Ellen brand to join the global conversation;

  • Partnered with Third-Party brands (i.e, Google, Target, Ford) on paid campaigns to grow mutual visibility;

  • Led daily strategy meetings with Executive Producers to determine effective digital distribution of show

    assets (video, photos, possible viral content);

  • Streamlined workflows with Sales, Talent, Writing, & Production Departments for optimal efficiency;

  • Managed a team of three digital storytellers & analysts.

J.Crew Corporate

Merchandise Assistant
2012-2014

  • Calculated & analyzed daily sales reports used by senior-level merchants to inform business decisions;

  • Designed, developed and grew the girls & boys knits assortment for Fall 2014 to Spring 2015;

  • Executed all PO transactions with intense attention to detail, using Excel, Karat, SAP, and Connectrix;

  • Researched and created trend-forecast reports that I presented in monthly management meetings.